Concept: I used crumpled paper as the background to represent my brain. the 'brain' is divided into two sections (left and right), and the right side has more colours to represent the right brain.
Concept: the concept of this print ad is that smoking impairs brain development. to show that smoking impairs brain development, they use a visual of a mother breast feeding her baby. and what the baby consume from the mother's body effects the baby's brain development. however they didn't use a visual of milk but they use smoke to represent the smoke from the cigarette.
Emotion: Negative- damage, faulty
International Public Service Announcement: Vermont Department of Health
Idea: baby, smoke, pregnant
Concept: the concept of this ad is that smoking while pregnant can cause birth defects. using smoke to form a visual of a foetus in the mothers womb creates the illusion that the foetus consume the smoke that was inhaled by the mother. it also shows that the smoke will cause brain damage to the baby.
Concept: throughout the year 2012, Nestle celebrated their 100 years presence in Malaysia. in those 100 years, there are many incredible stories or moments, which Nestle has created with all Malaysians as part of the celebration. one of the most meaningful concept is the ability to maintain the trust of Malaysians in the quality of the products, and remain memorable to the users mind because every household must have at least 1 Nestle product. through the promise of 'GOOD FOOD, GOOD LIFE', which is reflected in the theme of the celebrations '100 Tahun Di Sisimu' which means '100 Years By Your Side', this tvc shows that Nestle has touched the lives of ordinary Malaysians over the years, through incredible stories.
International TVC: Coke Inside the Happiness Factory
Idea: happiness, refreshment, joy
Concept: there is a happiness factory inside the Coke vending machine. all the bottles of coke from the vending machine are chilled before it was delivered outside. the characters inside the machine shows the burst of joy and happiness of coke itself when they made the drink with love and before the bottle was delivered, there's a mini parade going on to celebrate the drink.
i had a hard time deciding who my creative idol is. at first i was going for my dad, but then when i thought about it, let's just talk about someone who everyone is familiar with. i can go all day talking about how my dad inspires me and all but Ayah is not well known in the industry so yeah, i decided to go for the next best thing, Yuna.
here's a little intro about Yuna;
full name: Yunalis Zarai
date of birth: November 14 1986
place of birth: Alor Setar, Kedah, Malaysia
genres: indie rock
occupation: singer, songwriter, businesswoman
instruments: vocals, guitar, ukulele, piano.
years active: 2008-present
honest speaking i was never an indie junkie but Yuna has this 'vibe' that makes me want to listen to her music. at first i wasn't really a fan of her (during her "Dan Sebenarnya" days), but i have been listening to people, mostly friends, talking about how she succeed in the music industry and i also have been listening to her songs, that's when i started to read about her journey to stardom. she has caught my attention ever since and i adore how hardworking she is to achieve her dreams.
have u ever wondered how someone who started out as a solo MySpace artist in Malaysia then worked in the Indie-Pop record label and management company in the US? now that's something us Malaysian can be proud of right? she also worked with producers like Pharrell Williams. Yuna was on Billboard's Heatseekers Chart and her songs also debuted on iTunes.
how is she my creative idol? simply because she can sing, she plays instruments and some of the songs she wrote inspire me. and also because she is one of a Muslim who wears hijab who has gone far in the music industry. from just an ordinary girl, graduated from UiTM Shah Alam, a law degree holder, to a famous independent Malaysian singer-songwriter, she inspired me in many ways. well, i like music, i play the guitar and i am wearing a hijab. i can't see why she's not my creative idol :p
ohh and i met her once in an event, she was really friendly too! that's always a bonus!
i really adore how she brings herself to move forward and take her music to the next level. i know it's not easy to achieve what she's doing now. i can somehow relate to her interest with mine. hoping for the best in her future and our, Malaysian music industry :)
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” as quoted by Steuart Henderson Britt. basically to me it means that there is no point coming out with something, no matter how good the product is, if you don't expose it to others. in other words, advertise it.
based on the term above, winking at a girl is similar to attracting someone but how are you going to attract people if the people can't see what you are doing? true that some of you might cling to the term "if you want something, you will put the effort to find it. you don't need to be exposed to it."
take toothpaste for example. everyone knows that it is a daily need. everyone knows what is the purpose of a toothpaste and people use it every single day or else you'll be just as disgusting as a pile of poop. but hey, ever wonder why there are so many toothpaste brands out there just waiting to be used in the market nowadays? and how do they attract people on buying their products? well you've guessed it. advertising.
by advertising your product or business, people will be aware on what are the specialities of your product and your brand will be known to others because lets face it, we know we are open to so many options and choices - even if it is just a toothpaste. it won't be 'just another toothpaste' if you know how to place your product well. how people position your product in their hearts is another story.
long story short, advertising is crucial. it really depends on how the people (or better said as consumers) receive a certain information that was given by the advertisers. because whatever choices the consumer has made, it will always based on how one receives the message and how effective the message is to the consumers. don't wink in the dark because you know the view is always better with the lights on.
This blog is created as a medium between me, my classmates and my lecturer to discuss or write about all the work that is given by him. The purpose of this creative folio is to also share ideas and information about the subject Creative Strategy in Advertising (ADV550). Your comments are most welcome, thank you.
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